Wild Tales App

It’s a fact: Kids. Love. Animals. However, many times children and zoos or aquarium don’t mix. But what if there was an app to connect kids to the animals in front of them? Wild Tales is an educational app to enrich visits to zoos and aquariums for children. Available for engagement as prep for a zoo visit beforehand, to enrich a visit on site, or on its own. The features create a gamified environment, allowing the user to collect stickers as they visit animals and win badges to encourage exploration. Wild Tales is designed as a freemium app, offering limited features with full access for a low price.

See a pdf of the process here.

 

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Final comps

 

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Concept sketches

 

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Concept sketches
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Wireframes

 

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Logo sketch

 

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Final logo

 

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The world without Wild Tales